2 Jobs in Princeton, NJ
ExecuSearch of Chicago is Hiring a Brand Manager Near Princeton, NJ
Overview
The Brand Manager is responsible for strategically building out their assigned brand across the E-Commerce/Omni ecosystem. The Brand Manager is responsible for the development, execution and optimization of the brand promotional plans to reach the overall brand goals and objectives. This digitally savvy candidate will embody an entrepreneurial approach to lead and challenge the conventions of the category. The Brand Manager will be an integral member of the Brand Marketing team.
Based in Princeton, NJ and offering a hybrid work schedule, this position reports to the Director, Brand Management E-Commerce and Omni Channel.
Responsibilities
- Lead the development of the growth roadmap for the assigned brand, in line with the long-term strategy and vision.
- Understand market dynamics, monitor and analyze brand performance, competitive atmosphere, consumer / shopper data and emerging category trends to identify key actionable insights.
- Deliver financial results and explore strategies to improve brands/ segments profitability amidst highly competitive market segment.
- Develop and manage impactful marketing campaigns within key channels (paid social, SEM, affiliate, programmatic display, email/SMS, SEO and on website) to drive growth, increase retention, maximize revenue, and achieve strong ROI. This includes detailed analysis and optimization of AMS and AMG investment on Amazon.
- Create & refine brand and product messaging, ensuring key messaging is consistent across all customer touchpoints. Drive and maintain a cohesive communication strategy by providing brand guidelines, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms.
- Build strong relationships with the external agency partners and digital vendors to ensure delivery of best practice.
- Extensively collaborate with internal legal and regulatory approval teams to ensure that all the promotional content projects meet necessary compliance requirements and aligned approval deadlines.
- Drive new product development / innovation process with key internal stakeholders.
Qualifications
- Bachelor's degree in Marketing, Communications or Business. An MBA is preferred.
- Minimum of 5 years of relevant experience in brand management or marketing for consumer brands, ideally DTC, Amazon or retailer marketplaces.
- Digitally savvy, results oriented and a self-starter. Strategic, critical thinker with strong ability to think both creatively and analytically.
- Strong business and financial acumen.
- Exceptional organizational, cross-functional collaboration and time management skills. One who can juggle multiple on-going priorities at the same time and quick to pivot as things change in real-time.
- Knowledge of SEO best practices including on and off-page, keyword research, tagging, schema, content, etc.
- Deep level understanding of Facebook Business Manager, Google Ads and Google Analytics required with the ability to track customer acquisition and retention efforts through the consumer decision journey and on-site conversion.
- Healthcare/Beauty, Agency, DTC and Ecommerce experience a plus.
- Highly proficient with MS Office applications (Excel, PowerPoint and Outlook) and business intelligence tools.
Job Summary
Other
Business Services
$107k-142k (estimate)
12/15/2023
12/14/2024
execusearchchi.com
Chicago, IL
<25
Business Services
Related Companies
The job skills required for Brand Manager include Innovation, Brand Management, New Product Development, Marketing Communications, PowerPoint, Time Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Brand Manager positions, which can be used as a reference in future career path planning. As a Brand Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Manager. You can explore the career advancement for a Brand Manager below and select your interested title to get hiring information.
If you are interested in becoming a Brand Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Brand Manager job description and responsibilities
Brand managers use customer and trend research to create strategies that will change how people perceive the brand.
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Brand managers work to ensure that a brand remains recognisable, up to date and exciting to customers.
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Brand managers plan ways to promote – and change the public perception of – brands.
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Brand managers typically manage a team that supports their efforts and report to higher level marketing staff of an organization.
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Brand managers focus on both short- and long-term brand business objectives.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Brand Manager jobs
Develop a Thoughtful Brand Strategy.
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Be different or better (or both).
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Be always contextually relevant.
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Coordinate several marketing agencies.
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Speak out to challenge the strategy.
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Step 3: View the best colleges and universities for Brand Manager.
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